A digital marketing agency provides a range of services to help businesses promote their products or services online. This includes services like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and web design.

Hiring a digital marketing agency brings expertise, experience, and resources that can enhance your online presence, reach your target audience more effectively, and achieve better marketing results. They can provide strategic planning, execute campaigns, and analyze data to optimize performance.

Digital marketing agencies typically charge based on one of several pricing models: hourly rates, monthly retainers, project-based fees, or performance-based pricing. The choice depends on the type of services you need and the agency's structure.

When choosing a digital marketing agency, consider their experience, expertise in your industry, client testimonials, case studies, the range of services they offer, and their communication style. It's also important to ensure they understand your business goals and can provide a customized strategy.

SEO, or search engine optimization, is the process of optimizing your website to rank higher in search engine results pages. It's important because higher rankings can lead to increased visibility, traffic, and conversions. Digital marketing agencies specialize in SEO strategies to improve your website's performance in search engines.